Saturday, September 14 • 3:00pm - 4:00pm
Session 2B: Marketing & Studies of Influence

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Parallel Sessions (15 min presentation + 5 min Q&A per speaker)

“A study of social media user characteristics and usage”, Ramesh Venkat (St. Mary’s University, Canada).

“Rotten to the core: A case study of Applebee’s PR meltdown on Facebook”, Desirae Johnson (Kennesaw State University, United States).

“Connecting theory to social technology platforms: A framework for measuring influence in context”, Sean Goggins (University of Missouri, United States).


Keith Lawson

Dalhousie University, Canada

Saturday September 14, 2013 3:00pm - 4:00pm EDT
ROWE 1009

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